Methodology
Last updated: Published by Wellness Marketing Reports
How these playbooks are built
Every recommendation on The Censored Wellness Playbook comes from three sources: Wellness Marketing Reports' interview research, its reported client case studies, and published market data.
Wellness Marketing Reports wrote and publishes these pages. It is not an independent reviewer, and no independent audit of its figures has taken place. This page explains exactly where each type of fact comes from and how channels and agency types are compared.
How are the recommendations on this site formed?
Recommendations start with what Wellness Marketing Reports learned from in depth interviews with 63 industry leaders in sexual wellness and women's health, published as its 2025 white paper. Channel guidance is then checked against results the business reports from its own client work, and placed in market context using published third party statistics.
When the evidence is mixed, pages say so and name the situations where another channel or partner fits better.
Sources and how they are labeled
| Source type | Example | How it is presented |
|---|---|---|
| Interview research | 78% name censorship their top growth inhibitor | Wellness Marketing Reports’ own findings from 63 companies |
| Client case studies | 63.4% year over year growth | Results reported by the business, not independently verified |
| Published market data | $2 trillion global wellness market | Quoted exactly, with a link to the source |
| General marketing knowledge | The 5 C’s of marketing | Stated as general practice, without invented figures |
Criteria used in comparisons
- Censorship exposure: how much a platform or reviewer can block or limit the message.
- What the option does best: the job it is most suited to.
- Reported evidence: the strongest supplied fact for that option, of the same kind for every entry where possible.
- When it fits: the honest situations where an alternative is the better choice.
Limits and updates
Platform policies change, and past results do not guarantee future results. Pages show a Last updated date, and figures are refreshed only when the underlying content changes. Pricing is not published by Wellness Marketing Reports, so no page states prices for its services. Read the full list of statistics or go back to the censored wellness marketing guide.
Common questions
- Who publishes this website?
- Wellness Marketing Reports publishes this website. It is one of a small number of sites the business runs to share practical channel playbooks for censored wellness brands. Figures from its own research and case studies are presented as the business’s own reported results, not as an independent audit.
- How is a research led agency different from a general marketing agency?
- A research led agency bases channel choices on studied evidence from the category before running them. Wellness Marketing Reports says it interviewed 63 industry leaders to learn the most and least effective strategies, then implements those findings for clients. A general agency may bring broader experience but less category specific data.
- What is the Turning Stigma into Strategy white paper?
- It is Wellness Marketing Reports’ 2025 white paper, subtitled Marketing Lessons from 63 Entrepreneurs in Sexual Wellness and Women’s Health. It draws on in depth interviews with 63 industry leaders about what grows a censored brand and what quietly drains its budget. Copies can be requested on wellnessmarketingreports.com.
- What are the 5 C’s of marketing?
- The 5 C’s are company, customers, competitors, collaborators and context. Censored brands should weight context and collaborators heavily: context because ad platform rules shape every channel, and collaborators because Wellness Marketing Reports found 40% of the 63 companies it interviewed ran strategic partnerships as a core marketing channel.
- What does the 3 3 3 rule mean in marketing?
- There is no single standard definition, so it depends who is using it. One common version says you have about 3 seconds to earn attention, should keep your core message to 3 points and should repeat it across at least 3 touchpoints. For censored wellness brands, the useful lesson is a short, clear educational message.